{"product_id":"managing-sport-mega-events-1","title":"Managing Sport Mega-Events","description":"\u003cp\u003e\u003cem\u003eManaging Sport Mega-Events\u003c\/em\u003e explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.\u003c\/p\u003e\u003cp\u003eThe book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. \u003c\/p\u003e\u003cp\u003eThe book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234768671064,"sku":"9781138796768","price":204.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138796768_7550c191-4577-4233-97f5-b91e510b4a2e.jpg?v=1777257055","url":"https:\/\/agendabookshop.com\/products\/managing-sport-mega-events-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}