{"product_id":"managing-technology-entrepreneurship-and-innovation","title":"Managing Technology Entrepreneurship and Innovation","description":"\u003cp\u003e\u003cem\u003eManaging Technology Entrepreneurship and Innovation\u003c\/em\u003e is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . \u003c\/p\u003e\u003cp\u003eThe text is separated into three parts providing a roadmap for successful entrepreneurial projects:\u003c\/p\u003e\u003cp\u003ePart I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation\u003c\/p\u003e\u003cp\u003ePart II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs.\u003c\/p\u003e\u003cp\u003ePart III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.\u003c\/p\u003e\u003cp\u003eWith a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239410192728,"sku":"9780415677226","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415677226.jpg?v=1777603541","url":"https:\/\/agendabookshop.com\/products\/managing-technology-entrepreneurship-and-innovation","provider":"Agenda Bookshop","version":"1.0","type":"link"}