{"product_id":"mangas-first-century-1","title":"Manga's First Century","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003e2026 Eisner Award Nominee—Best Academic\/Scholarly Work\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA comprehensive English-language history of a beloved medium, \u003c\/b\u003e\u003ci\u003e\u003cb\u003eManga’s First Century\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e tells the story of the artists and fans who built a cultural juggernaut.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eManga is the world’s most popular style of comics. How did manga and anime—“moving manga”—become ubiquitous? \u003ci\u003eManga’s First Century\u003c\/i\u003e delves into the history and finds surprising answers.\u003cbr\u003e\u003cbr\u003eIn fact, manga has always been a global phenomenon. Countering essentialist myths of manga’s emergence from the deepest wells of Japanese art, author Andrea Horbinski shows it was born in the early 1900s, a hybrid form that crossed single-panel satirical cartoons popular in Europe and America with the Edo period’s artistic legacy. As a medium, manga initially focused on political commentary, expanding to include social satire, children’s comics, and proletarian art in the 1920s and 1930s. Manga’s evolution into a medium embracing complex, long-form storytelling was likewise driven by creators and fans pushing publishers to accept new, radical expansions in manga’s artistic and narrative practices. In the 1970s, innovative creators and fans empowered a new breed of fan-generated comics (\u003ci\u003edōjinshi\u003c\/i\u003e) and established robust audiences of adult, female, and queer manga readers, while nurturing generations of amateur and professional creators who continue to enrich and renew manga today.\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":54812725870936,"sku":"9780520403994","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780520403994_35d80bb1-f749-4de0-a0fd-63d3e8d60d31.jpg?v=1780408848","url":"https:\/\/agendabookshop.com\/products\/mangas-first-century-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}