{"product_id":"market-and-technical-knowledge-integration-in-r-d-intensive-companies-1","title":"Market and Technical Knowledge Integration in R\u0026D Intensive Companies","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarket and Technical Knowledge Integration in R\u0026amp;D-Intensive Companies \u003c\/strong\u003e\u003c\/em\u003eexplores the integration of market and technical knowledge within R\u0026amp;D-intensive companies. \u003c\/p\u003e\u003cp\u003eThe crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R\u0026amp;D, the book presents qualitative evidence from interviews of R\u0026amp;D professionals who elucidate knowledge integration methods.\u003c\/p\u003e\u003cp\u003eThe book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R\u0026amp;D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R\u0026amp;D intensive companies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Product","offer_id":57428047102296,"sku":"9781032642345","price":64.99,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/agendabookshop.com\/products\/market-and-technical-knowledge-integration-in-r-d-intensive-companies-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}