{"product_id":"market-management-and-project-business-development-1","title":"Market Management and Project Business Development","description":"\u003cp\u003e\u003cem\u003eMarket Management and Project Business Development\u003c\/em\u003e is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. \u003c\/p\u003e\u003cp\u003eBy providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. \u003c\/p\u003e\u003cp\u003eThe book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.\u003c\/p\u003e\u003cp\u003eThis book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234604601688,"sku":"9780415705097","price":71.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415705097.jpg?v=1779336927","url":"https:\/\/agendabookshop.com\/products\/market-management-and-project-business-development-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}