Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

About B. Heilbrunn

Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management design management and consumer behaviour and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He is also interested in the various dimensions of material culture mainly objects logos and visual identities.