{"product_id":"market-of-one","title":"Market of One","description":"\u003cp\u003e\u003cstrong\u003e‘Physician, Heal Thyself!’ \u003cem\u003eMarket of One\u003c\/em\u003e is a long overdue challenge to why an industry which prides itself on differentiating its clients’ brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe best way to beat the competition is to not have any - to find a space no-one else can occupy. \u003cem\u003eMarket of One\u003c\/em\u003e is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed Address\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe agency market isn’t oversupplied – it’s under-differentiated\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarket of One\u003c\/em\u003e is the essential guide for agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business.\u003c\/p\u003e\u003cp\u003eBy breaking free from so-called ‘best practice’ in positioning, culture, sales and pricing, you’ll inspire your team, improve your work and create an agency that your competitors envy.\u003c\/p\u003e\u003cp\u003ePacked with candid truths, powerful reframes and just enough healthy scepticism, \u003cem\u003eMarket of One\u003c\/em\u003e offers you a step-by-step roadmap that’s both strategic and personal – blending commercial insights with the practical realities of agency life.\u003c\/p\u003e\u003cp\u003eIt’s your opportunity to design the agency you’ve always wanted to run.\u003c\/p\u003e\u003cp\u003eRobin Bonn is the CEO of Co:definery, one of the world’s leading consultancies specialising in agency positioning. From renowned global networks, to the world’s top independents, he’s repositioned close to 150 agencies and coached dozens of senior leaders. He’s also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":54263212835160,"sku":"9781788607377","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781788607377_b01a291f-56b0-40d7-99b1-19825a7b7091.jpg?v=1765672238","url":"https:\/\/agendabookshop.com\/products\/market-of-one","provider":"Agenda Bookshop","version":"1.0","type":"link"}