{"product_id":"marketing-28","title":"Marketing","description":"\u003cp\u003eDiscover the essentials of modern marketing with \u003cstrong\u003e\u003cem\u003eMarketing: Reinventing the Basics\u003c\/em\u003e\u003c\/strong\u003e. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.\u003c\/p\u003e","brand":"Lannoo Publishers","offers":[{"title":"Default Title","offer_id":54410095001944,"sku":"9789020934052","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789020934052.jpg?v=1765682139","url":"https:\/\/agendabookshop.com\/products\/marketing-28","provider":"Agenda Bookshop","version":"1.0","type":"link"}