{"product_id":"marketing-analysis-in-sport-business-1","title":"Marketing Analysis in Sport Business","description":"\u003cp\u003eThis book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. \u003ci\u003eMarketing Analysis in Sport Business \u003c\/i\u003edemonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. \u003c\/p\u003e\u003cp\u003ePresenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry.\u003c\/p\u003e\u003cp\u003eMarketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256444801368,"sku":"9781032298757","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032298757.jpg?v=1780993853","url":"https:\/\/agendabookshop.com\/products\/marketing-analysis-in-sport-business-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}