{"product_id":"marketing-and-football","title":"Marketing and Football","description":"\u003cp\u003eFootball is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eMarketing and Football: an international approach\u003c\/em\u003e is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eContributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia\u003c\/li\u003e\n\u003cli\u003eInterviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eMarketing and Football: an international approach\u003c\/em\u003e is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233479053656,"sku":"9780750682046","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780750682046_c03f1651-b2ee-4710-b4cb-7b69a5c153b1.jpg?v=1777235420","url":"https:\/\/agendabookshop.com\/products\/marketing-and-football","provider":"Agenda Bookshop","version":"1.0","type":"link"}