{"product_id":"marketing-and-public-relations-for-libraries","title":"Marketing and Public Relations for Libraries","description":"Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing\/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing\/PR plans for specific libraries; national library marketing and PR; trends in library marketing\/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.","brand":"Scarecrow Press","offers":[{"title":"Default Title","offer_id":54256148087128,"sku":"9780810846562","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780810846562.jpg?v=1769698816","url":"https:\/\/agendabookshop.com\/products\/marketing-and-public-relations-for-libraries","provider":"Agenda Bookshop","version":"1.0","type":"link"}