{"product_id":"marketing-chinese-childrens-books","title":"Marketing Chinese Children's Books","description":"\u003cp\u003e\u003cb\u003eAn exploration of the strategies used by Chinese children’s publishers to package and promote their authors, \u003ci\u003eMarketing Chinese Children's Books\u003c\/i\u003e situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese children’s books to global audiences.\u003c\/b\u003e\u003cbr\u003eFocusing on the abundant paratextual elements of many contemporary Chinese children’s books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of China’s best-selling children’s authors — Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane — Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. \u003cbr\u003eThis is a timely study of the construction of Chinese children’s authorship coinciding with the rapid expansion of children’s literature publishing in China and its reception on the world stage.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":55807149932888,"sku":"9781350273559","price":97.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781350273559.jpg?v=1778012121","url":"https:\/\/agendabookshop.com\/products\/marketing-chinese-childrens-books","provider":"Agenda Bookshop","version":"1.0","type":"link"}