{"product_id":"marketing-communications-management-analysis-planning-implementation","title":"Marketing Communications Management","description":"\u003cp\u003e\u003cstrong\u003ePraise for the first edition:\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e‘An excellent text for exploring marketing communications in the 21st century.’ - \u003cstrong\u003eAnn Torres, Lecturer in Marketing, National University of Ireland, Galway\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ \u003cstrong\u003e- Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e \u003cbr\u003e  This book introduces the core components and concepts of \u003cstrong\u003emarketing communications\u003c\/strong\u003e for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.\u003c\/p\u003e  \u003cp\u003eEvery chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further.\u003c\/p\u003e  \u003cp\u003eThe \u003cstrong\u003eCompanion Website \u003c\/strong\u003eincludes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":32183160504403,"sku":"9780857027870","price":90.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780857027870.jpg?v=1777779034","url":"https:\/\/agendabookshop.com\/products\/marketing-communications-management-analysis-planning-implementation","provider":"Agenda Bookshop","version":"1.0","type":"link"}