{"product_id":"marketing-cultural-and-heritage-tourism","title":"Marketing Cultural and Heritage Tourism","description":"Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into thatdrive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54237225353560,"sku":"9781138405028","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138405028_781ba86a-8b55-4168-9949-9b2bc037367f.jpg?v=1769019330","url":"https:\/\/agendabookshop.com\/products\/marketing-cultural-and-heritage-tourism","provider":"Agenda Bookshop","version":"1.0","type":"link"}