{"product_id":"marketing-database-analytics","title":"Marketing Database Analytics","description":"\u003cp\u003e\u003cem\u003eMarketing Database Analytics\u003c\/em\u003e presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.\u003c\/p\u003e\u003cp\u003eFocusing specifically on quantitative marketing metrics, the book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCovers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification\u003c\/li\u003e\n\u003cli\u003eEstablishes the importance of database analytics, integrating both business and marketing practice\u003c\/li\u003e\n\u003cli\u003eProvides a theoretical framework that explains the concepts and delivers techniques for analyzing data\u003c\/li\u003e\n\u003cli\u003eIncludes cases and exercises to guide students’ learning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBanasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54248077197656,"sku":"9780415657877","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415657877_a8e34cc3-ec92-4356-9dd0-560a5597fbb0.jpg?v=1778733934","url":"https:\/\/agendabookshop.com\/products\/marketing-database-analytics","provider":"Agenda Bookshop","version":"1.0","type":"link"}