{"product_id":"marketing-ethics-1","title":"Marketing Ethics","description":"\u003ci\u003eMarketing Ethics\u003c\/i\u003e addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eA substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality\u003c\/li\u003e\n\u003cli\u003eIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing\u003c\/li\u003e\n\u003cli\u003eConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literature\u003c\/li\u003e\n\u003cli\u003eAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54241580581208,"sku":"9780631214236","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780631214236_b0c5262e-6170-4348-9e27-9c4158d17702.jpg?v=1778581848","url":"https:\/\/agendabookshop.com\/products\/marketing-ethics-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}