{"product_id":"marketing-ethics-society","title":"Marketing Ethics \u0026 Society","description":"Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a \u003cstrong\u003eholistic and international perspective\u003c\/strong\u003e, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe book examines specific aspects of marketing activities, such as ethical considerations in relation to \u003cstrong\u003eyoung consumers\u003c\/strong\u003e, potentially \u003cstrong\u003eharmful products\u003c\/strong\u003e and criticism of the \u003cstrong\u003esocietal impact\u003c\/strong\u003e of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of \u003cstrong\u003ecross-cultural and international perspectives\u003c\/strong\u003e, consumer responses and \u003cstrong\u003eethical consumption\u003c\/strong\u003e movements as well as shifting \u003cstrong\u003ehistorical perceptions\u003c\/strong\u003e of marketing ethics. \u003cbr\u003e  \u003cbr\u003e  The book is accompanied by a \u003cstrong\u003ecompanion website\u003c\/strong\u003e including: \u003cstrong\u003ePowerPoint slides\u003c\/strong\u003e and \u003cstrong\u003eteaching notes\u003c\/strong\u003e per chapter, links to \u003cstrong\u003efree SAGE journal articles\u003c\/strong\u003e and \u003cstrong\u003eonline videos\u003c\/strong\u003e selected per chapter by the authors, \u003cstrong\u003equizzes\u003c\/strong\u003e per chapter and links to further reading online. \u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":32103510474835,"sku":"9781446296622","price":74.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781446296622_b1019a00-ed5a-4c48-be47-22234e3a6464.jpg?v=1777779060","url":"https:\/\/agendabookshop.com\/products\/marketing-ethics-society","provider":"Agenda Bookshop","version":"1.0","type":"link"}