{"product_id":"marketing-for-architects-and-engineers","title":"Marketing for Architects and Engineers","description":"Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future.  This book does just that.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55021730333016,"sku":"9780419202905","price":91.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780419202905_89e2f0a2-63d9-45ed-9284-f057789d54e1.jpg?v=1777959062","url":"https:\/\/agendabookshop.com\/products\/marketing-for-architects-and-engineers","provider":"Agenda Bookshop","version":"1.0","type":"link"}