{"product_id":"marketing-for-libraries-and-information-services","title":"Marketing for Libraries and Information Services","description":"\u003cp\u003eThis book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today’s landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.\u003c\/p\u003e \u003cp\u003eFrom audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.\u003c\/p\u003e","brand":"ISTE Ltd","offers":[{"title":"Default Title","offer_id":55476754678104,"sku":"9781836690160","price":138.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781836690160.jpg?v=1780416926","url":"https:\/\/agendabookshop.com\/products\/marketing-for-libraries-and-information-services","provider":"Agenda Bookshop","version":"1.0","type":"link"}