{"product_id":"marketing-fundamentals","title":"Marketing Fundamentals","description":"Marketing is the foundation of any successful enterprise, connecting businesses with consumers through value creation, communication, and relationship-building. Understanding fundamental marketing principles enables organizations to effectively position products and services in competitive markets. \u003ci\u003eMarketing Fundamentals\u003c\/i\u003e provides an in-depth overview of core marketing concepts, including market segmentation, consumer behavior, branding, and the marketing mix. The book also discusses digital marketing trends, sustainability in marketing, and strategic decision-making. Through practical examples and analytical frameworks, it equips readers with a solid understanding of how marketing drives organizational growth and customer satisfaction in both local and global contexts.","brand":"Arcler Press","offers":[{"title":"Default Product","offer_id":56747749081432,"sku":"9781779568700","price":108.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781779568700.jpg?v=1771450245","url":"https:\/\/agendabookshop.com\/products\/marketing-fundamentals","provider":"Agenda Bookshop","version":"1.0","type":"link"}