{"product_id":"marketing-in-a-competitive-economy","title":"Marketing in a Competitive Economy","description":"\u003cp\u003e\u003ci\u003eMarketing in a Competitive Economy \u003c\/i\u003e(1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55283881378136,"sku":"9781041155157","price":107.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041155157_9b3ffcf7-095a-4667-ac9c-8afa586abe17.jpg?v=1768413614","url":"https:\/\/agendabookshop.com\/products\/marketing-in-a-competitive-economy","provider":"Agenda Bookshop","version":"1.0","type":"link"}