{"product_id":"marketing-in-the-21st-century-and-beyond","title":"Marketing in the 21st Century and Beyond","description":"\u003cp\u003eThis book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.\u003cbr\u003e\u003ci\u003eMarketing in the 21st Century and Beyond: Timeless Strategies for Success\u003c\/i\u003e contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. \u003cbr\u003e\u003cbr\u003eEach of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54250859069784,"sku":"9781440828522","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781440828522.jpg?v=1769493614","url":"https:\/\/agendabookshop.com\/products\/marketing-in-the-21st-century-and-beyond","provider":"Agenda Bookshop","version":"1.0","type":"link"}