{"product_id":"marketing-in-travel-and-tourism-1","title":"Marketing in Travel and Tourism","description":"\u003cp\u003e\u003cem\u003eMarketing in Travel and Tourism\u003c\/em\u003e aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.\u003c\/p\u003e\u003cp\u003eNow in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially \u003cem\u003econsumer centric\u003c\/em\u003e marketing and the now focal role of the Internet in the \u003cem\u003emarketing mix\u003c\/em\u003e. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.\u003c\/p\u003e\u003cp\u003eThis fully revised edition includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas\u003c\/li\u003e\n\u003cli\u003eNew material on the role of e-marketing, motivations and consumer behaviour\u003c\/li\u003e\n\u003cli\u003eFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning\u003c\/li\u003e\n\u003cli\u003eA companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eMarketing in Travel and Tourism\u003c\/em\u003e provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":56588709101912,"sku":"9780750686938","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780750686938_a3ead19c-88c3-4344-9ad0-05c8207e0775.jpg?v=1769580927","url":"https:\/\/agendabookshop.com\/products\/marketing-in-travel-and-tourism-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}