{"product_id":"marketing-information","title":"Marketing Information","description":"\u003cp\u003eHelp your patrons create effective marketing research plans with this sourcebook! \u003cbr\u003e\u003cbr\u003e Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationhighlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. \u003cbr\u003e\u003cbr\u003e Marketing Information contains several useful features, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed \u003c\/li\u003e\n\u003cli\u003e special text boxes with practical tips, techniques, and short cuts \u003c\/li\u003e\n\u003cli\u003e an alphabetical listing of all source titles \u003c\/li\u003e\n\u003cli\u003e an index to subjects and sources \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and\/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. \u003cbr\u003e\u003cbr\u003e This book will help you provide top-notch service to clients such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e marketing instructors in developing assignments and other curricula which incorporate a business information literacy component \u003c\/li\u003e\n\u003cli\u003e students whose assignments require library or other research to identify and use key marketing information tools \u003c\/li\u003e\n\u003cli\u003e entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans \u003c\/li\u003e\n\u003cli\u003e marketers who wish to consult and\/or incorporate standard secondary sources in their marketing plans or research projects \u003c\/li\u003e\n\u003cli\u003e experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups \u003c\/li\u003e\n\u003cli\u003e reference librarians who advise these groups in academic, public, or corporate library settings \u003c\/li\u003e\n\u003cli\u003e collection development librarians selecting material for public, academic, and special libraries \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMarketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54257334387032,"sku":"9780789060068","price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789060068_c92b4c01-1bf5-4f07-8b10-4f97b3340012.jpg?v=1770483625","url":"https:\/\/agendabookshop.com\/products\/marketing-information","provider":"Agenda Bookshop","version":"1.0","type":"link"}