{"product_id":"marketing-library-and-information-services-ii-a-global-outlook","title":"Marketing Library and Information Services II","description":"\u003cp\u003eWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":49594653999448,"sku":"9783110280869","price":121.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9783110280869.jpg?v=1779280316","url":"https:\/\/agendabookshop.com\/products\/marketing-library-and-information-services-ii-a-global-outlook","provider":"Agenda Bookshop","version":"1.0","type":"link"}