{"product_id":"marketing-management-and-communications-in-the-public-sector","title":"Marketing Management and Communications in the Public Sector","description":"\u003cp\u003eThis updated edition of \u003ci\u003eMarketing Management and Communications in the Public Sector\u003c\/i\u003e provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. \u003c\/p\u003e\u003cp\u003eWith extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.\u003c\/p\u003e\u003cp\u003eThis refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.\u003c\/p\u003e\u003cp\u003eThe Open Access version of this book, available at http:\/\/www.taylorfrancis.com\/books\/e\/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235203174744,"sku":"9781138655799","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138655799.jpg?v=1777261548","url":"https:\/\/agendabookshop.com\/products\/marketing-management-and-communications-in-the-public-sector","provider":"Agenda Bookshop","version":"1.0","type":"link"}