{"product_id":"marketing-research-for-the-tourism-hospitality-and-events-industries-2","title":"Marketing Research for the Tourism, Hospitality and Events Industries","description":"\u003cp\u003eThis user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.\u003c\/p\u003e\u003cp\u003eThe second edition of this textbook has been updated to include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful\u003c\/li\u003e\n\u003cli\u003eNew international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and\/ or event experience and how to influence a destination’s success.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54249814688088,"sku":"9781032940380","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032940380_2b30206b-8491-43eb-bb82-d8fcabb0a79c.jpg?v=1770516940","url":"https:\/\/agendabookshop.com\/products\/marketing-research-for-the-tourism-hospitality-and-events-industries-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}