{"product_id":"marketing-strategy-and-management","title":"Marketing Strategy and Management","description":"The fifth edition of \u003ci\u003eMarketing Strategy and Management\u003c\/i\u003e builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54624291750232,"sku":"9781137025821","price":82.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781137025821_3cafd665-c3ab-4d6b-8c95-bfa5e4062ad7.jpg?v=1748940343","url":"https:\/\/agendabookshop.com\/products\/marketing-strategy-and-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}