{"product_id":"marketing-the-arts-2","title":"Marketing the Arts","description":"\u003cp\u003eWith limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. \u003ci\u003eMarketing the Arts\u003c\/i\u003e introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. \u003cbr\u003e\u003cbr\u003eThe book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:\u003cbr\u003e\u003cbr\u003emarket researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value\u003cbr\u003eFeatures include:\u003cbr\u003e\u003cbr\u003eDiscussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54238850122072,"sku":"9781538128954","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781538128954.jpg?v=1769823031","url":"https:\/\/agendabookshop.com\/products\/marketing-the-arts-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}