{"product_id":"marketing-the-museum-1","title":"Marketing the Museum","description":"\u003cp\u003e\u003cem\u003eMarketing the Museum \u003c\/em\u003eis the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.\u003c\/p\u003e\u003cp\u003eThe history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?\u003c\/p\u003e\u003cp\u003eIn covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255799239000,"sku":"9780415152938","price":56.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415152938_bd6ac80e-de86-409f-a941-c6cf022bbfa1.jpg?v=1777268740","url":"https:\/\/agendabookshop.com\/products\/marketing-the-museum-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}