{"product_id":"marketing-the-third-reich","title":"Marketing the Third Reich","description":"\u003cp\u003eIn this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed \u003ci\u003eSelling Hitler \u003c\/i\u003e(2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.\u003c\/p\u003e\u003cp\u003eMarketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.\u003c\/p\u003e\u003cp\u003eRevealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54246536806744,"sku":"9781138060586","price":51.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138060586_985a73b6-0626-42e9-8bf4-30193d454f3d.jpg?v=1768043751","url":"https:\/\/agendabookshop.com\/products\/marketing-the-third-reich","provider":"Agenda Bookshop","version":"1.0","type":"link"}