{"product_id":"marketing-to-libraries-for-the-new-millennium","title":"Marketing to Libraries for the New Millennium","description":"Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP\/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'","brand":"Scarecrow Press","offers":[{"title":"Default Title","offer_id":54261747056984,"sku":"9780810842717","price":77.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780810842717.jpg?v=1769698810","url":"https:\/\/agendabookshop.com\/products\/marketing-to-libraries-for-the-new-millennium","provider":"Agenda Bookshop","version":"1.0","type":"link"}