{"product_id":"marketing-wireless-products","title":"Marketing Wireless Products","description":"\u003cp\u003e\u003cstrong\u003eMarketing Wireless Products\u003c\/strong\u003e provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user\/consumer. \u003cbr\u003e\u003cbr\u003eThe book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer.\u003cbr\u003e\u003cbr\u003eTo those entering the world of technology marketing for the first time, \u003cstrong\u003eMarketing Wireless Products\u003c\/strong\u003e provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his\/her particular approach to marketing alongside the successes and failures of peers.\u003cbr\u003e\u003cbr\u003eThe book is accompanied by a regularly updated web site to keep up with advances in the field as this is such a fast-moving area and technology is continuing to change rapidly.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255868576088,"sku":"9780750659369","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780750659369.jpg?v=1778568342","url":"https:\/\/agendabookshop.com\/products\/marketing-wireless-products","provider":"Agenda Bookshop","version":"1.0","type":"link"}