{"product_id":"mass-advertising-as-social-forecast","title":"Mass Advertising as Social Forecast","description":"Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54217200533848,"sku":"9780837185958","price":70.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780837185958_41af233d-04c7-474b-b010-beb7127c1cce.jpg?v=1743738310","url":"https:\/\/agendabookshop.com\/products\/mass-advertising-as-social-forecast","provider":"Agenda Bookshop","version":"1.0","type":"link"}