A01=Alan B. Albarran
Author_Alan B. Albarran
Category=GTC
economics applications in film
economics fundamentals in media
economics of entertainment
economics principles and the media
entertainment industry economics
entertainment money management
eq_isMigrated=1
eq_nobargain
film economics
internet economics
media economics
music economics
print economics
Product details
- ISBN 9780813821245
- Weight: 907g
- Publication Date: 01 May 2002
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The economic principles of print, film, and recording media
Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.
