{"product_id":"media-handbook","title":"Media Handbook","description":"\u003cp\u003eNow in its 9th edition, \u003ci\u003eThe Media Handbook\u003c\/i\u003e introduces students to the media planning and buying process with a concise and industry-informed approach.\u003c\/p\u003e\u003cp\u003eThe book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented\/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.\u003c\/p\u003e\u003cp\u003eThis text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e\u003cp\u003eSupplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com\/9781032671369.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54248811790680,"sku":"9781032698328","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032698328.jpg?v=1770514227","url":"https:\/\/agendabookshop.com\/products\/media-handbook","provider":"Agenda Bookshop","version":"1.0","type":"link"}