{"product_id":"media-management-matters-1","title":"Media Management Matters","description":"\u003cp\u003eThis edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry.\u003c\/p\u003e\u003cp\u003eThe volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, \u003ci\u003eMedia Management Matters \u003c\/i\u003ebrings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management \u003ci\u003ematters\u003c\/i\u003e.\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFeaturing an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54229905998168,"sku":"9780367211004","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367211004_11f03f63-68cd-4e1c-88d0-31eb2e25c71f.jpg?v=1777148123","url":"https:\/\/agendabookshop.com\/products\/media-management-matters-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}