{"product_id":"media-management","title":"Media Management","description":"\u003cp\u003e\u003cem\u003eMedia Management: A Casebook Approach \u003c\/em\u003eprovides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.\u003c\/p\u003e\u003cp\u003eAccounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.\u003c\/p\u003e\u003cp\u003eAs a resource for students and young professionals working in media industries, \u003cem\u003eMedia Management\u003c\/em\u003e offers essential insights and guidance for succeeding in contemporary media management roles.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54246225248600,"sku":"9781138901018","price":291.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138901018.jpg?v=1777779956","url":"https:\/\/agendabookshop.com\/products\/media-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}