{"product_id":"media-research-techniques-1","title":"Media Research Techniques","description":"The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic \u003cstrong\u003eMedia Research Techniques\u003c\/strong\u003e.\u003cbr\u003e  \u003cbr\u003e  Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas:  \u003cul\u003e\n\u003cli\u003eExperimentation\u003c\/li\u003e\n\u003cli\u003eHistorical Research\u003c\/li\u003e\n\u003cli\u003eComparative Research\u003c\/li\u003e\n\u003cli\u003eParticipant Observation\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eThis handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, \u003cstrong\u003eMedia Research Techniques, Second Edition\u003c\/strong\u003e is an essential tool for everyone in communication, journalism, written communication, methodology\/research\/gaming, and cultural studies.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246780174680,"sku":"9780761915379","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761915379.jpg?v=1777784480","url":"https:\/\/agendabookshop.com\/products\/media-research-techniques-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}