{"product_id":"media-selling-digital-television-audio-print-and-cross-platform","title":"Media Selling","description":"\u003cp\u003e\u003cb\u003eThe must-have resource for media selling in today’s technology-driven environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe revised and updated fifth edition of \u003ci\u003eMedia Selling \u003c\/i\u003eis an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era.\u003c\/p\u003e \u003cp\u003eThe book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. \u003ci\u003eMedia Selling\u003c\/i\u003e offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eContains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically\u003c\/li\u003e\n\u003cli\u003eReveals how to conduct research on Google Analytics\u003c\/li\u003e\n\u003cli\u003eIdentifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge\u003c\/li\u003e\n\u003cli\u003eIncludes insights into selling and distribution of podcasts\u003c\/li\u003e\n\u003cli\u003eIncludes links to downloadable case studies, presentations, and planners on the \u003ci\u003eMedia Selling\u003c\/i\u003e website\u003c\/li\u003e\n\u003cli\u003eIncludes an extensive Glossary of Digital Advertising terms\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWritten for students in communications, radio-TV, and mass communication, \u003ci\u003eMedia Selling\u003c\/i\u003e is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54165588771160,"sku":null,"price":77.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119477396_5c26b748-a75d-41cc-9c9d-6cc4c4684577.jpg?v=1778491837","url":"https:\/\/agendabookshop.com\/products\/media-selling-digital-television-audio-print-and-cross-platform","provider":"Agenda Bookshop","version":"1.0","type":"link"}