{"product_id":"media-studies-2-1","title":"Media Studies 2.0","description":"\u003cp\u003e\u003cem\u003eMedia Studies 2.0\u003c\/em\u003e offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0.\u003c\/p\u003e\u003cp\u003eThe book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts.\u003c\/p\u003e\u003cp\u003eDigitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 \u003c\/p\u003e\u003cp\u003eThis original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234313785688,"sku":"9780415638623","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415638623_f8a01c0b-f372-4a71-be6c-c66821405474.jpg?v=1768635916","url":"https:\/\/agendabookshop.com\/products\/media-studies-2-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}