{"product_id":"media-tactics-in-the-long-twentieth-century","title":"Media Tactics in the Long Twentieth Century","description":"\u003cp\u003eIntegrating media studies with history, \u003ci\u003eMedia Tactics in the Long Twentieth Century \u003c\/i\u003eexplores the dynamic relationship between tactics and strategies in recent history.\u003c\/p\u003e\u003cp\u003eDrawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.\u003c\/p\u003e\u003cp\u003eThis volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.\u003c\/p\u003e\u003cp\u003eThe Open Access version of this book, available at http:\/\/www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54238420533592,"sku":"9781032618272","price":198.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032618272.jpg?v=1770480040","url":"https:\/\/agendabookshop.com\/products\/media-tactics-in-the-long-twentieth-century","provider":"Agenda Bookshop","version":"1.0","type":"link"}