{"product_id":"membership-marketing-in-the-digital-age","title":"Membership Marketing in the Digital Age","description":"\u003cp\u003eMembership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. \u003cbr\u003e\u003cbr\u003eMembership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:\u003cbr\u003eMember acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty\u003cbr\u003eIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54234863665496,"sku":"9781442259812","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781442259812_86bbe024-6d3a-410e-bb99-400cec23caec.jpg?v=1769691634","url":"https:\/\/agendabookshop.com\/products\/membership-marketing-in-the-digital-age","provider":"Agenda Bookshop","version":"1.0","type":"link"}