{"product_id":"minority-influence-and-innovation","title":"Minority Influence and Innovation","description":"\u003cp\u003eSocial groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However, there also exists a ‘minority influence’, which emerges from a small subsection of the group and is a dynamic force for social change. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eMinority Influence and Innovation\u003c\/em\u003e seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.\u003c\/p\u003e\u003cp\u003eWith chapters written by a range of expert contributors, areas of discussion include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eprocesses and theoretical issues \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ethe factors which affect majority and minority influence \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003einteractions between majority and minority group members \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234226164056,"sku":"9780415650175","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415650175.jpg?v=1769544918","url":"https:\/\/agendabookshop.com\/products\/minority-influence-and-innovation","provider":"Agenda Bookshop","version":"1.0","type":"link"}