{"product_id":"modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-1","title":"Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde","description":"\u003cp\u003eOscar Wilde was a consumer modernist. His modernist aesthetics drove him into the heart of the mass culture industries of 1890s London, particularly the journalism and popular theatre industries. \u003c\/p\u003e\u003cp\u003eWilde was extremely active in these industries: as a journalist at the Pall Mall Gazette; as magazine editor of the Women’s World; as commentator on dress and design through both of these; and finally as a fabulously popular playwright.\u003c\/p\u003e\u003cp\u003eBecause of his desire to impact a mass audience, the primary elements of Wilde’s consumer aesthetic were superficial ornament and ephemeral public image – both of which he linked to the theatrical. This concern with the surface and with the ephemeral was, ironically, a foundational element of what became twentieth-century modernism – thus we can call Wilde’s aesthetic a consumer modernism, a root and branch of modernism that was largely erased. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54245384847704,"sku":"9780415803021","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415803021_bdec3847-8d80-4d8a-b082-904ae11184da.jpg?v=1769622330","url":"https:\/\/agendabookshop.com\/products\/modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}