{"product_id":"multichannel-marketing","title":"Multichannel Marketing","description":"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.  This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221533053272,"sku":"9780470239599","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470239599__676f787214cae.jpg?v=1741159629","url":"https:\/\/agendabookshop.com\/products\/multichannel-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}