{"product_id":"multinationals-and-cross-cultural-management-1","title":"Multinationals and Cross-Cultural Management","description":"\u003cp\u003eGlobalisation makes our world appear smaller: it is easier to connect, communicate and do business with people all over the world. But cultural differences remain and challenge globalized knowledge communication and transfer. This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. \u003c\/p\u003e\u003cp\u003eBased on detailed empirical analysis of 267 companies in Germany and Japan, it considers the relative effectiveness of inter-cultural and intra-cultural knowledge transfer; identifies the factors that inhibit or facilitate successful knowledge transfer; and suggests how management processes of MNEs can be improved. It demonstrates that although cultural differences do not necessarily influence the selection and transmission of knowledge overseas, they do have a strong impact on how that knowledge is received, integrated and put into practice locally. \u003c\/p\u003e\u003cp\u003eThe book shows how knowledge is accepted differently in Europe and Asia and which factors have the strongest impact on efficient knowledge transfer. It suggests that to improve cross-cultural management MNEs should focus less on upgrading the technology that allows knowledge transfer, and more on the capabilities and beliefs of individual employees. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257469260120,"sku":"9780415731492","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415731492_e3d3a87f-a138-4502-b995-51568341674c.jpg?v=1769598933","url":"https:\/\/agendabookshop.com\/products\/multinationals-and-cross-cultural-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}