{"product_id":"neoliberal-feminism-and-the-discourse-of-self-improvement-1","title":"Neoliberal Feminism and the Discourse of Self-Improvement","description":"\u003cp\u003eNeoliberal Feminism and the Discourse of Self-Improvement utilises feminist\u003c\/p\u003e\u003cp\u003ecritical discourse analysis to examine the language and narratives within self-help\u003c\/p\u003e\u003cp\u003eliterature targeted at women.\u003c\/p\u003e\u003cp\u003eGiuliana Ferri critically explores the discourse of self-improvement, focusing\u003c\/p\u003e\u003cp\u003eon how neoliberal values of empowerment and individual fulfilment have been\u003c\/p\u003e\u003cp\u003eco-opted by elite feminism as a “technology of the self”. She unpacks how this\u003c\/p\u003e\u003cp\u003ediscourse constructs an idealised image of the “empowered woman”—one who\u003c\/p\u003e\u003cp\u003eis portrayed as capable of overcoming patriarchy through the affirmation of\u003c\/p\u003e\u003cp\u003einnate strength and resilience. Drawing on Marxist feminism and feminist\u003c\/p\u003e\u003cp\u003esocial reproduction theory, the book highlights how neoliberal feminism markets\u003c\/p\u003e\u003cp\u003ewomen as entrepreneurs, “badass feminists”, and successful working\u003c\/p\u003e\u003cp\u003emothers, all while obscuring the realities of increasing work precarization and\u003c\/p\u003e\u003cp\u003eflexibilisation in post-industrial societies.\u003c\/p\u003e\u003cp\u003eThrough its feminist critical discourse analysis, the book reveals how these\u003c\/p\u003e\u003cp\u003eseemingly empowering narratives shift the responsibility for systemic change\u003c\/p\u003e\u003cp\u003eonto individuals, rather than positioning feminism as a collective, anti-capitalist\u003c\/p\u003e\u003cp\u003emovement for liberation. By integrating applied linguistics with Marxist feminism\u003c\/p\u003e\u003cp\u003eand social reproduction theory, this text provides a unique interdisciplinary perspective,\u003c\/p\u003e\u003cp\u003emaking it a key reading for scholars and students of language, gender,\u003c\/p\u003e\u003cp\u003eand economic systems.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":56207280374104,"sku":"9781032463568","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032463568_19553fcb-8472-4297-bc20-6d189997307e.jpg?v=1778911287","url":"https:\/\/agendabookshop.com\/products\/neoliberal-feminism-and-the-discourse-of-self-improvement-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}