{"product_id":"new-approaches-to-rhetoric","title":"New Approaches to Rhetoric","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNew Approaches to Rhetoric \u003c\/b\u003eprovides fresh perspectives on the study of rhetoric and its ability to affect change in today′s society.  Although traditional approaches (e.g., neo-Aristotelian) to the study of rhetoric have utility for the twenty-first century, communication in a complex, mass-mediated postmodern age calls for new critical approaches. The contributors of this volume, including James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George Cheney, Dana Cloud, and Barry Brummett, explore possibilities for bridging rhetorical studies of the past with rhetorical studies of the future. The original essays invite students to join rhetorical theorists and critics in an ongoing dialogue concerning what it means to study communication in a postmodern world.          \u003cp\u003eDivided into three Parts, \u003cb\u003eNew Approaches to Rhetoric\u003c\/b\u003e challenges and expands the definitions, approaches, and assumptions governing rhetorical scholarship. Part I, Rhetorics, Ethics, and Values, addresses, in different ways, a central question for the study of rhetoric today: How, and under what conditions, will moral arguments be articulated in the 21\u003csup\u003est\u003c\/sup\u003e century? Part II, Rhetoric, Institutions, and Contexts, features real-life case studies, showing students the function of rhetoric in today′s world. Part III, Rhetorics, Cultures, and Ideologies, encourages students to examine ideological approaches to criticism and issues associated with class, race, and gender.   \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eFeatures of this volume\u003c\/b\u003e: \u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eOriginal, never-before-published pieces by leading rhetorical theorists and critics including James Darsey, Kathryn Olson and G. Thomas Goodnight, George Cheney, Dana Cloud and Marouf Hasian, and John M. Murphy and Thomas R. Burkholder, among others   \u003c\/li\u003e\n\u003cli\u003eEach part opens with a brief introduction to frame discussion for students.   \u003c\/li\u003e\n\u003cli\u003eTopics and case studies will appeal to students and scholars (e.g., film, Disney, political keynote addresses, autobiography, labor union discourse).   \u003c\/li\u003e\n\u003cli\u003eBarry Brummett′s Conclusion speculates on what the collection suggests about rhetoric in the 21\u003csup\u003est\u003c\/sup\u003e century and offers ideas to guide students as they contemplate the future of rhetorical studies.   \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eNew Approaches to Rhetoric \u003c\/b\u003eis ideal for upper-level undergraduate and graduate courses in Rhetoric and in Political Communication in departments of Communication, English, and Political Science. This book is suitable for use as either a primary or supplemental course text and will be invaluable as a general reference for scholars of rhetoric, social movements, and public sphere studies.     \u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54262884565336,"sku":"9780761929130","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761929130.jpg?v=1777785350","url":"https:\/\/agendabookshop.com\/products\/new-approaches-to-rhetoric","provider":"Agenda Bookshop","version":"1.0","type":"link"}