{"product_id":"new-economy-emotion","title":"New Economy Emotion","description":"Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.\u003cbr\u003e \u003cbr\u003e Other titles in the New Economy Excellence series include:\u003cbr\u003e \u003cbr\u003e New Economy Edge: Strategies and Techniques for Boosting Online Profitability\u003cbr\u003e Jeremy Kourdi - 0471498440\u003cbr\u003e New Economy Energy: Unleashing Knowledge for Competitive Advantage\u003cbr\u003e Sultan Kermally - 0471499633\u003cbr\u003e New Economy Expression: Redefining Marketing in the Multi-Channel Age\u003cbr\u003e David Mercer - 0471500089","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54241367621976,"sku":"9780470841358","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470841358.jpg?v=1778580929","url":"https:\/\/agendabookshop.com\/products\/new-economy-emotion","provider":"Agenda Bookshop","version":"1.0","type":"link"}